What Sweets Have the Least Sugar in the UK?

If you’re trying to cut down on sugar without giving up sweets completely, the confectionery aisle can get confusing pretty quickly.

Low sugar. No added sugar. 90% fruit. Vegan. Plant-based. Better-for-you.

They all sound healthier, but they don’t necessarily mean the same thing.

So, which sweets actually have the least sugar in the UK?

We’ve compared the published nutritional information from several modern sweet brands to find out.

Which Sweets Have the Least Sugar?

Based on the products we’ve compared, NeatSweets contains less than 2g of sugar per 50g bag, making it one of the lowest-sugar gummy sweets in our comparison.

Here’s how the numbers stack up when standardised to approximately 50g:

Sweets	Sugar per 50g
NeatSweets	Less than 2g
Wild Thingz Fruity Flyz	Approx. 13.5g
Candy Kittens*	Approx. 25.5g–30.5g
Zombie Xtreme Sours	Approx. 34.3g

 

*Candy Kittens sugar content varies by flavour. Zombie and Wild Thingz figures have been converted from their published serving/per-100g information to provide a like-for-like comparison.

That’s quite a difference.

Why Does NeatSweets Have So Little Sugar?

Traditional gummy sweets rely heavily on sugar and glucose syrup for sweetness, texture and bulk.

NeatSweets was built differently.

Instead of simply accepting that candy needs loads of sugar, we’ve reformulated the gummy using soluble fibre as a major part of the recipe.

The result?

🍬 Less than 2g sugar per 50g bag
🌾 Up to 26g fibre
🔥 98 calories
🌱 100% plant-based
🎨 No artificial colours

In other words, we haven’t stopped making candy.

We’ve changed what’s inside it.

Are Candy Kittens Low in Sugar?

Candy Kittens has helped reinvent confectionery with its premium, plant-based approach, but its standard gummy range isn’t specifically positioned as low sugar.

Depending on the product, we’ve found published nutritional information showing approximately 51g to 61g of sugar per 100g.

That equates to roughly 25.5g to 30.5g of sugar per 50g.

So if you’re looking specifically for very low-sugar sweets, it’s worth distinguishing between plant-based and low sugar.

They’re two different things.

Are Wild Thingz Low in Sugar?

Wild Thingz Fruity Flyz contains 27g sugar per 100g, according to the nutritional information we’ve reviewed.

That’s approximately 13.5g per 50g.

That’s significantly less than some conventional gummy sweets, but still substantially more total sugar than the less than 2g found in a 50g bag of NeatSweets.

Wild Thingz also focuses on organic ingredients and natural credentials, so again, the brands are solving different problems.

What About No Added Sugar Sweets?

Here’s where things get interesting.

No added sugar doesn’t necessarily mean low sugar.

Zombie Xtreme Sours, for example, states “No Added Sugar” on the packaging we’ve reviewed.

However, its nutritional information lists 24g of sugar in a 35g bag.

How? Its main ingredient is apple juice concentrate, which naturally contains sugar.

On a 50g equivalent basis, that’s approximately 34.3g of total sugar.

The “no added sugar” claim and the nutritional information aren’t contradictory. They simply describe different things.

That’s why, if you’re trying to reduce sugar, the most useful number to check is usually “of which sugars” on the nutritional table.

Does Vegan Mean Low Sugar?

No. A sweet can be:

🌱 Vegan
🍎 Fruit-based
🌿 Organic
🎨 Naturally coloured

…and still contain a significant amount of sugar.

Those claims tell you useful things about what a product is made from or how it’s produced, but they don’t automatically tell you its sugar content.

If sugar matters to you, check the actual number.

What About Fibre?

Sugar is only half the NeatSweets story.

There’s another pretty massive difference hiding on the nutritional label:

Fibre. A 50g bag of NeatSweets contains up to 26g of fibre.

For comparison, based on the products we’ve reviewed:

Sweets	Fibre per 50g
NeatSweets	Up to 26g
Wild Thingz Fruity Flyz	Approx. 1g
Zombie Xtreme Sours	Approx. 0.3g

 

This is because soluble fibre isn’t an afterthought in NeatSweets. It’s a fundamental part of how we’ve rebuilt the gummy.

How Do I Find Sweets That Are Actually Low in Sugar?

Ignore the noise for a second and flip the bag over.

Look at the nutritional information and find: Carbohydrates → of which sugars Then compare products on the same weight.

A product might have a smaller serving size, which can make its front-facing numbers look lower. Comparing everything per 100g or equivalent serving weight gives you a much clearer picture.

And remember:

“No added sugar” isn’t the same as “low sugar.”
“Vegan” isn’t the same as “low sugar.”
“Made with fruit” isn’t the same as “low sugar.”

The nutritional panel tells you what you’re actually eating.

So, What Are the Best Low Sugar Sweets?

There’s no single “best” sweet for everyone.

Some people prioritise organic ingredients. Others want vegan confectionery. Others care about calories, natural ingredients or fruit content.

But if your main priorities are very low sugar and high fibre, NeatSweets was specifically created around those two things.

One 50g bag gives you:

Less than 2g sugar.
Up to 26g fibre.
98 calories.

And, most importantly, it still tastes like candy.
Because nobody is standing in the sweet aisle thinking:

“God, I hope this tastes really healthy.” You want sweets. We just think they can be made smarter.

The Bottom Line

If you’re searching for some of the lowest-sugar gummy sweets in the UK, don’t rely purely on front-of-pack claims.

Check the nutritional information. Compare the actual grams of sugar. And decide which nutritional qualities matter to you. At NeatSweets, ours are pretty simple:

Less sugar. More fibre. Still candy.