NeatSweets vs Wild Thingz: Which Is Lower in Sugar and Higher in Fibre?

If you’re searching for better-for-you sweets in the UK, you may have come across both NeatSweets and Wild Thingz.

Both brands are challenging what the traditional sweet aisle looks like. But there’s an important difference between them, particularly when it comes to sugar and fibre.

So, how do NeatSweets vs Wild Thingz actually compare nutritionally?

Let’s look at the numbers.

NeatSweets vs Wild Thingz: The Quick Answer

If your priority is finding sweets that are very low in sugar and high in fibre, NeatSweets has a significantly different nutritional profile.

A 50g bag of NeatSweets contains:

🍬 Less than 2g sugar
🌾 Up to 26g fibre
🔥 98 calories

Wild Thingz Fruity Flyz contain, per 25g serving:

🍬 6.8g sugar
🌾 0.5g fibre
🔥 77 calories

Wild Thingz isn’t claiming to be the same product as NeatSweets, though. The brands have different approaches to creating modern confectionery.

The important thing is understanding what those differences actually mean when you’re choosing your sweets.

How Much Sugar Is in Wild Thingz?

According to the nutritional information for Wild Thingz Fruity Flyz, they contain:

27g of sugar per 100g. Wild Thingz lists a 25g serving as containing 6.8g of sugar.

For an easier like-for-like comparison with a 50g bag of NeatSweets, that works out at approximately 13.5g of sugar per 50g.

That’s considerably lower than plenty of traditional confectionery, but it’s also considerably higher than NeatSweets.

How Much Sugar Is in NeatSweets?

NeatSweets takes a more extreme approach to sugar reduction. A full 50g bag contains less than 2g of sugar. Not a tiny serving. The whole bag.

Reducing sugar isn’t simply an added benefit of NeatSweets. It’s one of the fundamental reasons we created the brand.

We wanted to answer a pretty simple question:

Why does great candy need so much sugar?
Turns out, it doesn’t.

What About Fibre?

This is arguably an even bigger difference between the two products.

Wild Thingz Fruity Flyz contain 2g of fibre per 100g, equivalent to approximately 1g per 50g.

NeatSweets contains up to 26g of fibre per 50g bag.

Yep. 26g.

Fibre isn’t a sprinkle-on nutritional claim for us. It’s a major part of how we’ve reformulated the traditional gummy sweet.

By replacing much of the sugar traditionally found in confectionery with soluble fibre, we’ve created something with a completely different nutritional profile.

Less sugar. Loads more fibre. Still candy.

NeatSweets vs Wild Thingz Nutrition

Nutrition	NeatSweets	Wild Thingz Fruity Flyz*
Sugar per 50g	Less than 2g	Approx. 13.5g
Fibre per 50g	Up to 26g	Approx. 1g
Calories per 50g	98 kcal	Approx. 154 kcal
High fibre	✅	❌
Very low sugar	✅	❌
No artificial colours	✅	✅

*Wild Thingz 50g figures have been calculated from the nutritional information provided per 100g. Individual Wild Thingz products may vary.

Are Wild Thingz Low in Sugar?

It depends what you’re comparing them with.

Wild Thingz Fruity Flyz contain 27g of sugar per 100g.

That’s why looking beyond front-of-pack messaging and comparing the actual nutritional information can be useful.

If your main goal is specifically finding very low-sugar sweets, NeatSweets contains less than 2g of sugar in an entire 50g bag.

On an equivalent 50g basis, Wild Thingz Fruity Flyz contain approximately 13.5g.

They’re simply two very different nutritional propositions.

Are Wild Thingz High in Fibre?

Wild Thingz Fruity Flyz contain 2g of fibre per 100g, or 0.5g in the brand’s stated 25g serving.

NeatSweets contains up to 26g of fibre in a 50g bag.

So if high-fibre sweets are specifically what you’re searching for, NeatSweets offers considerably more fibre.

Is NeatSweets Better Than Wild Thingz?

That depends entirely on what you want from your sweets.

Wild Thingz focuses on organic ingredients, natural credentials and creating a more playful alternative to traditional confectionery.

That’s cool.

NeatSweets is tackling the category from a different direction.

We’re obsessed with making candy that tastes like the real deal while dramatically reducing sugar and loading it with fibre.

If your priority is specifically low sugar and high fibre, the nutritional numbers make the difference pretty clear.

Which Should You Choose?

Choose Wild Thingz if their organic positioning, flavours and approach to confectionery appeal to you.

Choose NeatSweets if you’re specifically looking for sweets that are:

🍬 Less than 2g sugar per 50g bag
🌾 Up to 26g fibre per bag
🔥 Just 98 calories per 50g
🌱 100% plant-based
🎨 Made without artificial colours
😋 Actually taste like proper sweets

Different sweets. Different priorities.

And that’s exactly why it’s worth checking the nutrition label.

The Future of Candy Has Less Sugar

The sweet aisle is changing. Brands like Wild Thingz are challenging traditional confectionery with new ingredients, branding and ideas.

At NeatSweets, we’re taking that challenge even further.

We believe the future of candy should contain dramatically less sugar without losing the thing that matters most: actually tasting bloody good.

That’s why we’ve created sweets with less than 2g sugar and up to 26g fibre per 50g bag.

Because candy should still be candy.

Just smarter.