NeatSweets vs Candy Kittens: Which Is Better If You’re Looking for Low-Sugar Sweets?

If you’re searching for better-for-you sweets in the UK, there’s a good chance you’ve come across both NeatSweets and Candy Kittens.

Both brands are shaking up the traditional sweet aisle. Both offer plant-based sweets. Both are big on flavour.

But nutritionally, they’re actually very different products.

So, if you’re comparing NeatSweets vs Candy Kittens, particularly because you’re looking for low-sugar or high-fibre sweets, here’s what you need to know.

NeatSweets vs Candy Kittens: The Quick Answer

Candy Kittens makes plant-based gourmet sweets, while NeatSweets has been specifically formulated around dramatically reducing sugar and increasing fibre.

NeatSweets contains less than 2g of sugar per 50g bag, with current NeatSweets nutritional information listing 1.6g sugar and 26g fibre per 50g serving.

By comparison, many of Candy Kittens’ classic sweets contain around 51g to 61g of sugar per 100g, depending on the product.

So while both brands offer modern, plant-based alternatives to traditional confectionery, their nutritional profiles are very different.

How Much Sugar Is in Candy Kittens?

It depends on the flavour.

According to nutritional information currently published by Candy Kittens, examples include:

• Eton Mess: 61g sugar per 100g
• Soul Pop: 61g sugar per 100g
• Disco Dreams: 56g sugar per 100g
• Wanderlust: 51g sugar per 100g

Candy Kittens’ Bestseller Box also lists 61g of sugar per 100g.

That isn’t a criticism of Candy Kittens. They’re gourmet sweets and aren’t positioned as a low-sugar product.

But if reducing your sugar intake is specifically what you’re looking for, it’s an important distinction.

How Much Sugar Is in NeatSweets?

This is where NeatSweets takes a very different approach.

NeatSweets contains less than 2g of sugar in an entire 50g bag, with our current nutritional information listing 1.6g of sugar per 50g serving.

Yep. The whole bag.

Instead of building the recipe around sugar, we’ve created sweets specifically designed to deliver the gummy texture and sweetness you expect while keeping sugar ridiculously low.

That’s why low sugar isn’t a side benefit of NeatSweets. It’s one of the reasons NeatSweets exists.

What About Fibre?

Here’s another major difference.

A 50g serving of NeatSweets contains 26g of fibre.

That makes NeatSweets not only low in sugar, but seriously high in fibre too.

We use soluble fibre as a major part of our recipe, replacing much of the sugar traditionally used to create gummy sweets.

So instead of a bag of sweets being predominantly a sugar hit, NeatSweets gives you a significant amount of fibre alongside the candy experience.

Less sugar. More fibre. Still candy.

We think that’s a pretty neat trade.

NeatSweets vs Candy Kittens Nutrition

Nutrition	NeatSweets	Candy Kittens*
Sugar	1.6g per 50g	Approx. 25.5g–30.5g per 50g equivalent
Fibre	26g per 50g	Not highlighted as a key nutritional benefit
Plant-based	✅	✅
Low sugar	✅	❌
High fibre	✅	Not positioned as high fibre
Calories	98 kcal per 50g	Approx. 172–176 kcal per 50g equivalent

*Candy Kittens values vary by product. Figures above are calculated from nutritional information currently published by Candy Kittens for products including Wanderlust, Disco Dreams, Eton Mess and Soul Pop.

Are Candy Kittens Healthy?

“Healthy” is a pretty subjective word, particularly when we’re talking about sweets.

Candy Kittens has done a brilliant job of creating modern plant-based confectionery, with products that are vegan and made without gelatine.

But plant-based doesn’t automatically mean low sugar.

For example, Candy Kittens Eton Mess lists sugar and glucose syrup among its main ingredients and contains 61g of sugar per 100g.

So if your priority is simply finding delicious vegan sweets, both brands offer options.

If your priority is specifically finding sweets with significantly less sugar, that’s where NeatSweets is doing something very different.

Are NeatSweets Vegan?

Yes.

NeatSweets are 100% plant-based and vegan friendly.

So choosing lower-sugar sweets doesn’t mean having to compromise on a plant-based diet.

NeatSweets are also gluten-free and made without artificial colours.

Which Has Less Sugar: NeatSweets or Candy Kittens?

NeatSweets contains significantly less sugar than Candy Kittens’ standard gummy sweet range.

NeatSweets contains 1.6g of sugar per 50g serving.

Based on Candy Kittens’ currently published nutritional information, several of its gummy ranges contain between 51g and 61g sugar per 100g, equivalent to approximately 25.5g to 30.5g per 50g.

That’s a substantial nutritional difference.

And that’s exactly the point.

NeatSweets was created because we thought the sweet aisle was ready for something genuinely different.

So, NeatSweets or Candy Kittens?

It depends what you’re looking for.

Choose Candy Kittens if you’re looking for premium, plant-based gourmet sweets and sugar content isn’t a major consideration.

Choose NeatSweets if you’re looking for sweets that are:

🍬 Ridiculously low in sugar
🌾 Seriously high in fibre
🌱 100% plant-based
🎨 Made without artificial colours
😋 Actually taste like proper sweets

We’re not here to tell you that you can never eat sugar.

That’s boring.

We just think that if you can make seriously delicious candy with less than 2g of sugar per bag, why wouldn’t you?

The Future of Candy Has Less Sugar

For years, choosing low-sugar sweets usually meant compromising somewhere else, particularly on taste and texture.

NeatSweets was created to change that.

Our 50g bags contain less than 2g sugar, up to 26g fibre and just 98 calories, while still delivering the chewy, fruity candy experience you actually came for.

Candy Kittens helped prove that British consumers were ready for modern, plant-based confectionery.

NeatSweets is taking a different challenge head-on:

What if the sweets of the future didn’t need all that sugar?

Turns out, they don’t.

Sugar’s out. Candy’s in.